How do you make automotive copy appealing to your target audience?

• Add emotion. I can transform a dry list of specs into features and benefits that compel readers to buy. Because of my playwriting and theater background, I know how to make content come alive with storytelling and drama that stands out from your competitors.

• Match the buyer. I’ve written thousands of car content pieces, which makes it easy for me to figure out what a driver of a specific model will find appealing. For example, a write-up for a family car can emphasize safety features while one for an off-road SUV can talk about terrain prowess.

• Make it about something other than your vehicles. If your content consists solely of car descriptions, your audience will read once and have no reason to come back for more. But if you offer useful advice, such as how to prep your credit for a car loan or what to put in a car emergency kit, and your customers will return often to see what new information they can glean. I know what types of content to write to keep your buyers coming.